Amber Hurdle

Who cares what insecure people think who are insanely jealous that you are OK with yourself?

Much to the confusion of small-minded people, confidence does not equate arrogance.

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don__ have to share your personal interests or have the same lifestyle you do.

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

I call dealing with your calendar the __alendar boogie_ because you seriously have to dance around to pull it alltogether.

Bucketing your time or your tasks keeps you in the zone.

If I had a dollar for every time someone asked, __hat do you think about this logo?_ I__ be rich.

Time cannot be managed. It__ going to pass you by, whether or not you are trying to manage it.

Your culture is the birthplace of your brand.

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.

The time to market yourself is all of the time.

Service standards create the standard of expectation that you and all team members follow when interacting with customers.

If your plan is not working, pivot. If it is working, do more of it!

Batching or __ucketing_ your tasks is ripping the Band- Aid off whenever you have to deal with ongoing activities.

Remember that businesses are made up of humans like you. They aren__ going to be perfect and they will need encouragement, clarification, and correction to deliver their best.

I pick my technology like I picked my husband. It has to complement, not complicate, my life.

Creating a plan to bring in more business in a way that does not ultimately support yourannual goals is fighting against yourself.

To set yourself up for success, you need to be real about what you can commit to consistently.