Amber Hurdle

Understanding who isn__ your ideal customer sometimes helps you better clarify who is.

Raise your hand if your calendar ever makes you feel the need for an oxygen mask!

I__ telling you that responsibly applying time strategy and proactively leveraging your calendar is the dumb ol_ secret to seeing your dreams come true.

If you choose the right vendors, your collective and sincere motives should establish both trust & grace on both sides of the relationship.

The thing is, If you try to market to everyone, then you successfully market to no one.

Make no mistake: if you want to make it as an entrepreneur, you simply can__ do it on your own. This is a nonnegotiable!

Remember that businesses are made up of humans like you. They aren__ going to be perfect and they willneed encouragement, clarification, and correction to deliver their best.

With a strong personal brand, you become the only option in the eyes of your ideal customer.

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.

Walk a mile in your customers_ stilettos or loafers. Try to understand where they are in the moment.

Only you can create bold goals that attract success for your business as you use your God-given gifts to serve others.

Time management is reactive, whereas time strategy is proactive.

Because I started investing in wiserrelationships, I am now an absurdly wealthy woman__f blessings,fulfillment & joy are measured as wealth.

Most people like to talk about themselves, so get them going and you__l make new friends quickly!

The bottom line is that no matter what you__e experiencedin life, no matter what kind of trauma you__e been through,no matter what bad decisions you__e made, if you accept therealities of your situation, you can properly address them witha plan and with action.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

All businesses begin and end with their company culture.

When you create a company culture, you are drawing your lines in the sand for you, first & then for anyone else who does business with you.