marketing

Josephy visited several leading Manhattan bookstores and sadly discovered the explanation [from his agent] to be generally correct; books about Indians were shelved in the back of the stores alongside books about natural history, dinosaurs, plants, birds, and animals rather than being placed alongside biographies and histories of Americans, Europeans, Asians, Africans, and other great world cultures. Puzzled, Josephy began asking bookstore managers for a justification of this marketing tactic and was informed that Indian books had __ust always been placed there._ The longer he pondered booksellers_ indifference toward Indians, the more annoyed Josephy became with the realization that bookstore marketing tactics were simply a reflection of the pervasive thinking throughout the United States in 1961: Americans believed Indians to be a vanished people. __hinking about it made me angry,_ Josephy wrote in his autobiography, __nd I vowed that someday, some way, I would do something about this ignorant insult.

When you say the word marketing, do you think of serving? Until you do, you__e going to live far below your highest potential.

Ain__ nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.

Attention is a main asset in marketing.

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

When we care, we share.

Social media is like a virtual handshake when used by a professional advisor.

Today__ businesses can__ just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.

The No. 1 most credible source of [online] recommendations is YouTube,_ Rand says. __ut a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.

Start thinking about a consumer__ __ath to Purpose_ along her __ath to Purchase.

SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.

A large percentage of people make purchase decisions based on their friends' review than just from __dvertisers

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

A business without marketing is dead.

Content Is King, Distribution is Queen

The future of branding is marketing with people, not at them.

Don__ obsess over having the 'latest' version of a product. For there was a time that the previous version was the latest.