Ted Rubin

LESS fabrication, MORE facilitation

Boomers were the original Millennials.

ROR: Return on Relationship_, #RonR_ simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $__ and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.

REAL trumps PERFECT... because REAL creates TRUST.

Look at your own behaviors and ask yourself, __ould I want to be my friend???

I cannot even imagine where I would be today were it not for that handful of friends who have given me so much of themselves, helped me find so much of me, and always been there to support when I needed it most. #BandOfBrothers.

Listen for __oments_ _ and Make it Personal

It's about "Moments," not Milestones.

If you are only focused on the Money... You risk completely overlooking the People.

Conversation is the Best Content.

Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.

Simplicity IS the new EDLP (every day low price)!

A Brand is what a Business/Person does_ a Reputation is what people Remember and Share.

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.

Start thinking about a consumer__ __ath to Purpose_ along her __ath to Purchase.

There is no Social Media without Women... it ceases to exist!

Welcome to the __ge of Influence,_ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

Network Gives You Reach_ Community Gives You Power!