Today__ businesses can__ just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
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Paul M. Rand
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About Paul M. Rand on QuoteMust
Paul M. Rand currently has 3 indexed quotes and 1 linked works on QuoteMust. This page is the canonical destination for that author archive.
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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
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The No. 1 most credible source of [online] recommendations is YouTube,_ Rand says. __ut a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.
92% of respondents reported that a positive recommendation from a friend,family member, or someone they trust is the biggest influence on whether they buy a product or service.