marketing

running a business without marketing will kill it

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.

Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people.

Politics, like insurance, security, pharmaceutical and religious institutions all work the same. They sell the idea of a threat along with the antidote. Marketing 101.

... the emerging digital entertainment economy is going to be radically different from today's mass market. If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches. For too long we've been suffering the tyranny of lowest-common-denominator far, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.

In the innovation age customer experience is key. Your impression defines their expression

The ability to represent failure as success would become an Agency tradition.

In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all. These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger. What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

Relationships are the currency of business.

If something is built to show, it's build to grow.

Marcus Brutus was the original tragic hero of the play __ulius Caesar_, Aditya concluded. Perhaps, Shakespeare should have named his play __arcus Brutus_. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-__hat__ in a name...

Embracing your authentic self is medicine for the soul.

Word-of-mouth marketing is the best form of Free promotion

Products are made in the factory, but brands are made in the mind

Treat every connection, communication and collaboration as part of a continuous relationship.

That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are.

Considered your brand a life experience.

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?