virality

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not __o viral_. You can, however, secure incredibly valuable exposure by spending more time on distribution.

We're experiencing the genesis of a community where it does not matter where your roots lie, but what you believe in. We will continue to create an inclusive and sustainable spirit, spreading the word from coast to mountaintop.

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.