marketing

Creating something is only half the battle. The other half is finding people who care about it.

Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.

A Brand is what a Business/Person does_ a Reputation is what people Remember and Share.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do_

A platform is what defines your visibility with your audience.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

The three main observactions - (1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed indisputable, especially baked up with heretofore unseen data.

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it.

Sell it, don't Smell it.

Your business should serve specific needs for specific demographics of people. That way, your marketing efforts will be more laser-focused and effective.

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer

That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.

My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.)

Sex doesn't sell anything other than itself

a great publicity is a high way to remote customers and a universal key to the gate of ignorance

Effective marketing is saying the right thing to the right people at the right time.