branding-expert

A brand is a person.

A brand is a person that has a voice, evokes emotion and spreads a message.

A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label.

Build a brand or a brand will build you.

If you don't build a personal brand, someone else will brand you with the wrong label.

In today__ saturated marketplace, you__l go nowhere selling a __unch of features._ We are in the business of disrupting the market with brands that matter.

Positioning is finding the right parking space inside the consumer__ mind and going for it before someone else takes it.

Look at every __evolutionary_ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as __he Killer App_ principle.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, __hy didn__ we think of that?_ Be very scared of __ld tricks_ and build a spirit of innovation. It__ the __ld tricks_ that have the highest risk, not doing something bold.

The biggest mistake brands make are trying to __ell their stuff_ rather than clarifying what people are actually buying.

Social media isn__ a brand strategy. Social media is a channel. While it__ important for a brand to develop something to say, it__ more important to create something that will be heard.

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you__e promoting your __ategory,_ not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time__r __ore efficiently_ or __ore economically___sn__ progress, but is instead bad business. Very bad business.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?