marketing

Don__ just be everywhere, be everywhere that your clients are, where you matter most.

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

great web design without functionality is like a sports car with no engine.

Quality sells itself. No hype needed.

An undiscovered genius has no value in the marketplace

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations.

You can market anything in the world all it requires creativity and patience #Thinklogical #ThinkDigital

Marketing leaders instead must ask, __hat values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?_ Structure must follow strategy__ot the other way around.

Be realistic, Aiden, I told myself. You know your value to the penny and it's measured in inches, time, age, stamina, looks, and being able to put up with gross and sometimes bizarre situations. Personality was far down on a much longer list, and even farther down came intelligence. You should have insisted on having sex.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

Piracy is the new radio.

You can fool all the people all the time if the advertising is right and the budget is big enough.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

Selling is true fun and the pleasure of selling enjoyed only when someone buys it...Selling and buying are like husband and wife, someone has to sell for someone to buy and vice-versa....Even if both are interesting, sometimes it is closely associated with needs and choice

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.

The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.

Marketing is about spreading the love.