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Marketing leaders instead must ask, __hat values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?_ Structure must follow strategy__ot the other way around.
Marc de Swaan Arons
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Marketing leaders instead must ask, __hat values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?_ Structure must follow strategy__ot the other way around.

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