public-relations

Reputation is an outcome; but it is also a valuable, strategic asset.

For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

An entrepreneur with strong network makes money even when he is asleep.

Networking isn't how many people you know, it's how many people know you.

n order to capture someone's attention, you must allow them to have the mental and emotional space to let you in.

You are received the way you present yourself

As the campaign progressed, Armistead remembered what his parents had taught him: If you never tell a lie, you won't have to remember what you said.He subsequently developed a perverse respect for politicians who had mastered the art of spin. It was a skill to produce an answer having nothing to do with the question.He didn't think he was crafty enough to do it.

You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.

The brains of members of the Press departments of motion-picture studios resemble soup at a cheap restaurant. It is wiser not to stir them.

A snipit from my PR people:__ British author has revealed how he risked his life to infiltrate the Taliban while researching his new book on religious terrorism. Cal Sawar came face-to-face with Al-Qaeda chiefs in Pakistan while posing as a terrorist sympathiser. __he author, from Falkirk, Scotland, daringly managed to infiltrate the terrorist group _ responsible for the deaths of countless Muslims and non-Muslims _ by offering to help bankroll terrorist attacks on the UK.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

Fashion and public relations share a charter to turn life to their own advantage, to make malleable and commercially useful the naked human perception. Both interests consider life too small, dull, and colorless to get itself sufficiently noticed without the lobbying efforts of professionals.

There is a blackout in media coverage of issues concerning whales and dolphins in Japan, with the exception of the government's viewpoint. It is simply amazing how little good information (and how much bad information) the public in Japan gets about the worldwide controversy over whaling and dolphin killing, all because the media bows to the wishes of the Japan Fisheries Agency.

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal __rofile_ for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience__ needs if they did not present a tolerably realistic portrayal of the world. But their __ocietal purpose_ also requires that the media__ interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.

When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith__ basic principles remain valid, they do so only at very general levels.For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith__ scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.

National pride is the culmination of a lifetime public relations campaign of psychological mind-control techniques.