marketing

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep.

Let 'the cause' become the 'because' _ the reason _ for people to do business with and to refer business to you

If [the loss of fertility of the soil and the loss of soil as a renewable resource] does happen, we are familiar enough with the nature of American salesmanship to know that it will be done in the name of the starving millions, in the name of liberty, justice, democracy, and brotherhood, and to free the world from communism. We must, I think, be prepared to see, and to stand by, the truth: that the land should not be destroyed for any reason, not even for any apparently good reason. We must be prepared to say that enough food, year after year, is possible only for a limited number of peaople, and that this possibility can be preserved only by the steadfast, knowledgeable care of those people.

What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, "In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!"... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too.

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

Websites promote you 24/7: No employee will do that.

Top of mind means tip of tongue.

Write when drunk. Edit when sober. Market it with the persistence of a drug peddler.

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

The first step to success in any business is to ask your customers what they want.

By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual_

websites should look good from the inside and out

Good content isn__ about good storytelling. It__ about telling a true story well.

Luxury items are those things that are mass-produced by a third party and marketed to us to purchase so that we can express our individuality.

Many business people end up being relationship rich, and referral poor.

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

To win at semantic search you need more people than are on your payroll.