By the way, if anyone here is in advertising or marketing, kill yourself.
What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, "In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!"... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too.
The Long Tail: Why the Future of Business is Selling Less of More
Quote Detail
What Vann-Adibe had discobered was that the aggregate market for niche music was huge, and effectively unbounded. He called this the '98 Percent Rule.' As he later put it to me, "In a wordl of almost zero packaging costs and instant access to almost all ocntent in this format, consumers exhibit consistent behavior: They look at almost everything. I believe that this requires major changes by the content producers - I'm just not sure what changes!"... Everywhere I went the story was the same: Hits are great, but niches are emerging as the big new market. The 98 Percent Rule turned out to be nearly universal. Apple said that every one of the then 1 million tracks on iTues had sold at least once (now its inventory is twice that). Netflix reckoned that 95% of its 25,000 DVDs (that's now 90,000) rented at least once a quarter. Amazon didn't give out an exact number, but independent academic research on its book sales suggested that 98 percent of its top 100,00 books sold at least once a quarter, too.
Quick Answer
What this quote page tells you
This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.
Related Quotes
More quote cards from the same area
Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don__ let stress steal your joy.
I hope that, whatever happens within the publishing industry, because of the increased control writers have of their own careers, better sales information and the advent of the internet, that ultimately this change in our working environment will be a change for the better.
...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)
There is a cookie trail of all my interests lodged in some digital sphere which will one day consolidate the collected data of six billion souls and vomit out__ don__ know__ersonalized infomercials for deodorant and car wax.
Sell your book like a can of beans & your readers will place the same value on it.