marketing

Are you ready to get BOLD?

What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood.

It used to be said "Build it and they will come," now it is "Build it and bribe them in".

advertising produces familiarity which produces sales

Tycoon had a peddler's talent for using words to redefine reality.

Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.

Marketing is like sex__f you have to pay for it, you're doing something wrong

We need to make the private public.

The smart business person sees an opportunity to generate referrals by collaborating with their competitors.

If you're asking yourself who the content is for, it's already too late to make an impact.

Better to be known for something than be forgotten for nothing.

Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence."Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction.

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

Be sensational, be surprising, and be remarkable. Activate your star power!

People buy for their reasons, not yours.