John Hegarty

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.

The function of advertising is simply to promote and sustain competitive advantage for brands.

Do interesting things and interesting things will happen to you.

Better to be known for something than be forgotten for nothing.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.