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commercialism

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There__ all this pressure in our society to be beautiful, to be strong, to be sexy. So we spend our time and money on trying to become these things. We put on the high heels, the suits, the makeup, the mask. Then, we feel more awkward than confident, so we drink away our anxieties. That doesn__ make us look any sexier _ it just makes us stop caring about how we look.Everyone is beautiful. Everyone is sexy. Everyone is strong. It__ lunacy. We__e all running around trying to become something that we already are.You know what__ really sexy? A person who__ 100% comfortable with themselves. And you know what__ really funny? It is just as time consuming and difficult to learn to accept yourself as it is to pretend to be someone else. The only difference is _ with self acceptance, one day, it__ not hard anymore. One day, you feel like your sexiest, strongest self just rolling out of bed in the morning.You__e either going to spend the little time you have in your life on trying to know yourself or trying to hide yourself. The choice is yours. You can__ do both.And you know what__ really amazing about choosing self-love? You__l be setting an example for all the people around you and all the kids of the coming generation. You__l be part of a revolution to take back the precious moments of our lives out of the hands of shame-inducing advertisers and back into the hands and hearts of real people like you, like me, like all of us.I know you__e dreamt about changing the world. So this is your chance. Learn to love yourself, accept yourself, and unleash your strongest, sexiest self. It__ in there. You just have to believe it.

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She felt the cold blast from the sterile air conditioning on her bare arms and thighs, as she ambled down the center of the shopping complex's ground floor.The scene was a swirl of candy bright lights--the Victoria's Secret fuchsia signboard, signboards which lured one to purchase "confidence," or "sexual appeal," or whatever it was that was being advertised--the fluorescent lights in each store, contrasting with the shiny, black-tiled walls and eye-catching speckled marble tiles on the ground.One could lick the floor--the tiles were spotless, clean like the fake air she was breathing in, like the atoms and cells in her that were decaying in stale neglect.

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Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level_ We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah_ what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.