branding

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.

90 percent of all Gillette shavers are bought by women for the men in their lives

The Best Marketing Is Education!

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Marketing shouldn't feel like marketing. It should feel like a story.

If your brand isn't visible, it won't be viable.

Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

What you say is not as important as who you are when you're saying it.

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.

A Brand is what a Business/Person does_ a Reputation is what people Remember and Share.

Sex doesn't sell anything other than itself

Embracing your authentic self is medicine for the soul.

Word-of-mouth marketing is the best form of Free promotion

Considered your brand a life experience.

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

The world__ most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!

A brand should take into account the customer__ total shopping experience__very contact point is important and should be in accord with the customer expectations.