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Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, __hy didn__ we think of that?_ Be very scared of __ld tricks_ and build a spirit of innovation. It__ the __ld tricks_ that have the highest risk, not doing something bold.
David Brier
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Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, __hy didn__ we think of that?_ Be very scared of __ld tricks_ and build a spirit of innovation. It__ the __ld tricks_ that have the highest risk, not doing something bold.

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