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If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you__e promoting your __ategory,_ not your unique, individual brand. Painful? Yes. Solvable? Absolutely.
David Brier The Lucky Brand
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If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you__e promoting your __ategory,_ not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

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