advertising

When business is good it pays to advertise when business is bad you've got to advertise.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

In advertising not to be different is virtually suicidal.

The advertisement is one of the most interesting and difficult of modern literary forms.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Promise large promise is the soul of an advertisement.

There is no such thing as bad publicity except your own obituary.

Advertisements contain the only truth to be relied on in a newspaper.

If you__e ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don__ have to tell you, that__ not what__ done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That__ not what an ad for a car is__n ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you__e ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices__hat__ what advertising is.

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

The function of advertising is simply to promote and sustain competitive advantage for brands.

Nothing is taken at face value anymore, everything must be dissected. Perhaps it is the rise of advertisement over church and state. Things once spoken were spoken with strength and authority. Now they are spoken with stealth and with guile. They are spoken not to the rational mind but to the sub-conscious, the mind within the mind.

Advertising is 85% confusion and 15% commission.

Corporate advertising is simply expensive lying dressed up as brainwashing

You can__ afford not to manage your brand.

Though you can get smart from reading everything that a smart person writes, you cannot get famous from reading about everything that a famous person does or is said to have done.

You alone in Europe are not ancient oh ChristianityThe most modern European is you Pope Pius XAnd you whom the windows observe shame keeps youFrom entering a church and confessing this morningYou read the prospectuses the catalogues the billboards that sing aloudThat's the poetry this morning and for the prose there are the newspapersThere are the 25 centime serials full of murder mysteriesPortraits of great men and a thousand different headlines("Zone")

I have always understood that money made in the patent medicine business is a practical bar to social success.