By the way, if anyone here is in advertising or marketing, kill yourself.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
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If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going.