Amber Hurdle

Train your new employee properly. Sounds so obvious, and yet it often doesn__ happen.

You want how you do business to be consistent among all team members, including partners, management, employees, and even vendors.

Never take lightly that becoming an employer puts another person__ ability to provide for their life in your hands.

Your company culture is the internal foundation on which everything in your business builds.

If your culture is how you do business internally, your brand is what people believe about you externally.

When you have a strong company culture it will shine through your brand and you can authentically say, __his is what our brand is about.

Your company culture is made up of the family rules ofyour business that establish consistent expectations among all.

To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell, is your brand.

Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.

Your mission statement outlines why your company exists. It doesn__ have to be all fancy-pants, just a clear statement of what you do.

Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline__verything.

While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.

Customer service has everything to do with consistency, systems, training, and the habits you and your team create.

Treat your employees like you would want to be treated if you were an employee.

Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It creates that family environment in which your employees enjoy coming to work and dealing with the challenges they face each day.

You__e got to get your team to not only understand your company brand, but also to understand their personal brand.

You can__ be __t_ for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

Well, I admit it. I__ a people addict, and I don__ want to quit!