small-business

There are few experiences in life as painful and brutal as the failure of a small business. For a small business conceived and nurtured by its owner is like a living, breathing child. Its loss is no less traumatic than losing a loved one.

Many small businesses are doomed from day one, not from competition or the economy, but from the ignorance of their owners . . . their destiny is already decided because they have no idea how a business should be operated.

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Why help make big companies bigger when you can get the same thing from the little guy and actually help someone accomplish their dream?

The code-of-ethics playlist:o Treat your colleagues, family, and friends with respect, dignity, fairness, and courtesy.o Pride yourself in the diversity of your experience and know that you have a lot to offer.o Commit to creating and supporting a world that is free of discrimination, harassment, and retaliation.o Have balance in your life and help others to do the same.o Invest in yourself, achieve ongoing enhancement of your skills, and continually upgrade your abilities.o Be approachable, listen carefully, and look people directly in the eyes when speaking.o Be involved, know what is expected from you, and let others know what is expected from them.o Recognize and acknowledge achievement.o Celebrate, relive, and communicate your successes on an ongoing basis.

If you don__ have regular and accurate financial statements, you__e driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.

The goal is to build a profitable business, not maintain an expensive hobby that will leave you in the poorhouse.

If leadership is the way forward, vision is its walking stick.

Profit isn__ and shouldn__ be the mission of business. The mission of business is to help people. To help your customers, your co-workers, your employees, and your partners. Success is not a number _ it__ not X dollars or Y customers _ it__ a measurement of VALUE.

Your brand is a combination of a customer__ experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute toyour company__ brand reputation.

Convenience will put you out of business!

Time is your most valuable currency!

What are you doing to serve your customers a little more every day?

Commitment shows up before results do!

RULE #1Market your business to the customer YOU WANT.Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?Focus on what you want to do and the clients you want, and market directly to them and only them.

With a strong personal brand, you become the only option in the eyes of your ideal customer.

Money without meaning is meaningless

Sell the results, not the nuts and bolts.