marketing

People who say "it's just business" are lying. It's a deceptive and manipulative tactic used by weak minds. Anyone who has ever run or been in business knows that a business will fail if the relationships are not healthy. Business is the business of relationships. That is all.

Success brings a measure of credibility. The fastest way to turn credibility into authority is to deliver results. The best way to deliver results is to help others succeed. You can help others succeed by being helpful. Always look for ways to be helpful. Helpful people are always in demand.

How to "change the world" in two words: S.T.A.R.T. N.O.W.1. START - Serve. Thank. Ask. Receive. Trust.2. NOW - No Opportunity Wasted

Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?

If you want an incredibly passionate, happy, ALIVE business_don__ overcomplicate things. Once all is said and done, the foundational elements of a successful business are very simple: respect, service, value and sales. Comparatively, everything else is froth.

People LOVE change (when it's about changing others). People HATE change (when it's about changing themselves).

It's called entrepreneurSHIP, not entrepreneurSIT. Don't wait. Just ship.

Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.

The more details, depth and thought you put into your ideas the more valuable they become.

That is why enemies can be great motivators. They serve as fuel for your fire.

Using your talent, hobby or profession in a way that makes you contribute with something good to this world is truly the way to go.

Feedback doesn__ tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn__ sell at all, that tells you something about what your audience does and doesn__ want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive.

Some artists benefit less from being interviewed than they do from being left alone.

In the end, every startup is different. But in the beginning every startup is the same.

Marketing without sales is dead.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

If your culture is how you do business internally, your brand is what people believe about you externally.

When you have a strong company culture it will shine through your brand and you can authentically say, __his is what our brand is about.