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Efforts by Democrats to portray Jackson as 'manly' and for the 'common man' were apparently more effective than were the campaign tactics of Adams__ supporters, who attempted to depict Jackson as violent, unjust, a paramour, and even a poor speller. It is quite possible that this anti-Jackson propaganda actually reinforced the positive image of Jackson as a masculine commoner__specially when contrasted with that of Adams, whom the Democrats depicted as an over-refined aristocrat.

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Yet, some things do not change. Overall, designers have stayed with techniques that work__n different countries and historical periods. Flagg__ 'I Want You for U.S. Army' design in World War I, with 'Uncle Sam' looking directly at the viewer and pointing a finger at him, was derived from a British poster produced three years earlier; in the British poster, Secretary of State for War Lord Kitchener is pointing a finger at British males, with the words 'Wants You, Join Your Country__ Army! God Save The King.' Other countries__taly, Hungary, Germany, Great Britain, Canada, France, the Irish Parliamentary Party, the Red Army in Russia, and later, the Republicans in the Spanish Civil War__esigned similar posters. The British applied the same design idea in World War II, featuring Prime Minister Winston Churchill, instead of Kitchener, in the same pose; the U.S. Democratic Party resurrected Flagg__ Uncle Sam image, including it in an election poster for Franklin D. Roosevelt. In the decades that followed, however, anti-war protest groups issued satires of Flagg__ 'I Want You' poster, with 'Uncle Sam' in a variety of poses: pointing a gun at the audience; making the 'peace sign,' bandaged and accompanied by the slogan 'I Want Out'; as a skeleton, with a target superimposed on him; and with the 'bad breath' of airplanes dropping bombs on houses in his mouth.

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Steven A. Seidman

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

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In the years that followed the Harrison campaign, many candidates__rom Colonel James 'Young Hickory' Polk in 1844 to Lieutenant John Kerry in 2004__ad their 'humble origins' and/or 'war leadership' highlighted in political material. Often coupled with these tactics was a corollary, to create an image of the opposition candidate that was highly negative__rom John Adams as a 'monarchist' to John Kerry as a 'flip-flopping, windsurfing elitist.

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Steven A. Seidman

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History