We are a society of notoriously unhappy people: lonely, anxious, depressed, destructive, dependent _ people who are glad when we have killed the time we are trying so hard to save.
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You swallow hard when you discover that the old coffee shop is now a chain pharmacy, that the place where you first kissed so-and-so is now a discount electronics retailer, that where you bought this very jacket is now rubble behind a blue plywood fence and a future office building. Damage has been done to your city. You say, ''It happened overnight.'' But of course it didn't. Your pizza parlor, his shoeshine stand, her hat store: when they were here, we neglected them. For all you know, the place closed down moments after the last time you walked out the door. (Ten months ago? Six years? Fifteen? You can't remember, can you?) And there have been five stores in that spot before the travel agency. Five different neighborhoods coming and going between then and now, other people's other cities. Or 15, 25, 100 neighborhoods. Thousands of people pass that storefront every day, each one haunting the streets of his or her own New York, not one of them seeing the same thing.
All told, over the period 1932-1980, nearly half a century, the top federal income tax rate in the United States averaged 81 percent.
In much the same way, motherhood has become the essential female experience, valued above all others: giving life is where it's at. "Pro-maternity" propaganda has rarely been so extreme. They must be joking, the modern equivalent of the double constraint: "Have babies, it's wonderful, you'll feel more fulfilled and feminine than ever," but do it in a society in freefall in which waged work is a condition of social survival but guaranteed to no one, and especially not to women. Give birth in cities where accommodation is precarious, schools have surrendered the fight and children are subject to the most vicious mental assault through advertising, TV, internet, fizzy drink manufacturers and so on. Without children you will never be fulfilled as a woman, but bringing up kids in decent conditions is almost impossible.
Some people will each start investing more of their salary on __heir_ house and spending less of it on __heir_ car or cars only when they start being able to take __heir_ house to work, funerals, weddings, etc.
Many a woman would not be in a relationship with or married to her man, if he earned half of what he earns; and many a man would not be in a relationship with or married to his woman, if he earned twice as much as he earns.
Many a woman is in a relationship with or married to her man not because she loves him but only because she likes men like him.
Because he has finally realized that it is it and not him that is loved by the woman he loves, many a man is jealous of his own car, house, wardrobe, or salary.
Bob loses saving throw vs. shiny with a penalty of -5. Bob takes 2d8 damage to the credit card.
If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality.
You do know you could find yourself charged with being a dominant species while under the influence of impulse-driven consumerism, don't you?
The way of the consumerist culture is to spend so much energy chasing happiness that it has none left to be happy.
It used to be that rebels were the type who wore leather jackets, rode motorcycles, smoked cigarettes and drank cheap domestic beer. Today__ rebels are people who look at their world critically and observe the ensnaring patterns of the consumeristic lifestyle." (Life Hacks, p.50
In the marketing society, we seek fulfillment but settle for abundance. Prisoners of plenty, we have the freedom to consume in stead of our freedom to find our place in the world.
Most people do not mind having a house that is smaller and/or a car that is cheaper than their neighbours_, as long as they each earn and have more money than their neighbours, and, equally important, their neighbours know that.
We have glorified wealth and freedom so much that it is impossible for most of us to truly believe that a man can truly be happy in a shack or within the confines of a prison cell.
Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.
We typically misunderstand what's wrong about consumerism. It's not that it makes us love material things too much. To be a good consumer, you have to desire to get lots of things, but you must not love any of them too much once you have them. Consumerism needs children who do not stay attached to their toys for very long and learn to expect the next round of presents as soon as possible. When consumerism succeeds, our attachments are shallow, easily broken, so we can move on to the next thing we're supposed to get. Being a good consumer means desiring new things, not cherishing old ones. And the new things you're supposed to desire are not always material things. Spirituality is now a consumerist enterprise, too.