consumerism

Little people doing little things in little places everywhere can change the world.

The first enslaving illusion is the idea that people are born to be consumers and that they can attain any of their goals by purchasing goods and services....What people do or make but will not or cannot put up for sale is as immeasurable and as invaluable for the economy as the oxygen they breathe.

On the way from the Renaissance to our days we have enriched our experience, but we have lost the concept of a Supreme Complete Entity which used to restrain our passions and our irresponsibility. We have placed too much hope in political and social reforms, only to find out that we were being deprived of our most precious possession: our spiritual life. In the East, it is destroyed by the dealings and machinations of the ruling party. In the West, commercial interests tend to suffocate it. This is the real crisis.

Governments are deemed to succeed or fail by how well they make money go round, regardless of whether it serves any useful purpose. They regard it as a sacred duty to encourage the country__ most revolting spectacle: the annual feeding frenzy in which shoppers queue all night, then stampede into the shops, elbow, trample and sometimes fight to be the first to carry off some designer junk which will go into landfill before the sales next year. The madder the orgy, the greater the triumph of economic management.

Whom one is speaking to - or which aspect of their character - fundamentally determines the meaning and consequences of an exhortation. 'Indulge Your Desires' comes across very differently on a billboard advertising SUVs than it does spray-painted across the broken windows of an SUV dealer. It follows that what you say is not nearly as important as how and when you say it.

In many cases you are not buying a product but an __dentity enhancer._ Designer labels are primarily collective identities that you buy into. They are expensive and therefore __xclusive._ If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.

So much about life in a global economy feels as though it has passed beyond the individual's control--what happens to our jobs, to the prices at the gas station, to the vote in the legislature. But somehow food still feels a little different. We can still decide, every day, what we're going to put into our bodies, what sort of food chain we want to participate in. We can, in other words, reject the industrial omelet on offer and decide to eat another.

For myself, I wouldn't have lifted a finger to own a Rolex, a pair of Nikes or a BMW Z3; in fact, I had never succeeded in identifying the slightest difference between designer goods and non-designer goods. In the eyes of the world, I was clearly wrong. I was aware of this: I was in a minority, and consequently in the wrong. There had to be a difference between Yves Saint-Laurent shirts and other shirts, between Gucci moccasins and Andre moccasins. I was alone in not perceiving this difference; it was an infirmity which I could not cite as grounds for condemning the world. Does one ask a blind man to set himself up as an expert on post-impressionist painting? Through my blindness, however involuntary, I set myself apart from a living human reality powerful enough to incite both devotion and crime. These youths, through their half-savage instincts, undoubtedly discerned the presence of beauty; their desire was laudable, and perfectly in keeping with social norms; it was merely a question of rectifying the inappropriate way in which it was expressed.

The human animal is a beast that dies and if he's got money he buys and buys and buys and I think the reason he buys everything he can buy is that in the back of his mind he has the crazy hope that one of his purchases will be life everlasting!--Which it never can be....

writers like Jack Kerouac (who called himself an "urban Thoreau") set forth to redefine and rediscover ways to live in America without slogging through what Kerouac called the endless system of "work, produce, consume, work, produce, consume...

And that discovery would betray the closely guarded secret of modern culture to the laughter of the world. For we moderns have nothing of our own. We only become worth notice by filling ourselves to overflowing with foreign customs, arts, philosophies, religions and sciences: we are wandering encyclopaedias, as an ancient Greek who had strayed into our time would probably call us. But the only value of an encyclopaedia lies in the inside, in the contents, not in what is written outside, in the binding or the wrapper. And so the whole of modern culture is essentially internal; the bookbinder prints something like this on the cover: __anual of internal culture for external barbarians._ The opposition of inner and outer makes the outer side still more barbarous, as it would naturally be, when the outward growth of a rude people merely developed its primitive inner needs. For what means has nature of repressing too great a luxuriance from without? Only one,__o be affected by it as little as possible, to set it aside and stamp it out at the first opportunity. And so we have the custom of no longer taking real things seriously, we get the feeble personality on which the real and the permanent make so little impression. Men become at last more careless and accommodating in external matters, and the [Pg 34] considerable cleft between substance and form is widened; until they have no longer any feeling for barbarism, if only their memories be kept continually titillated, and there flow a constant stream of new things to be known, that can be neatly packed up in the cupboards of their memory.

All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us _ by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

Books like Twilight are not art. They are mass-produced crap that is meant to be consumed by the widest possible audience, for the largest possible profit.