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In many cases you are not buying a product but an __dentity enhancer._ Designer labels are primarily collective identities that you buy into. They are expensive and therefore __xclusive._ If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.
Eckhart Tolle A New Earth: Awakening to Your Life's Purpose
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In many cases you are not buying a product but an __dentity enhancer._ Designer labels are primarily collective identities that you buy into. They are expensive and therefore __xclusive._ If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.
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Eckhart Tolle

A New Earth: Awakening to Your Life's Purpose

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