atmosphere

The Temple-like structure at which our heroes seek answers has an interior environment more like a familiar tavern at which C. S. Lewis would be comfortable or, for that matter, at which Christ would be criticized for associating with sinners.

His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. __eople don__ just buy books because they need books,_ he has said. __here are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.