Richard L. Brandt

In 1994, the average person spent $79 on books as compared to $56 on recorded music.

His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. __eople don__ just buy books because they need books,_ he has said. __here are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.