The place was silent and - aware.
His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. __eople don__ just buy books because they need books,_ he has said. __here are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.
One Click: Jeff Bezos and the Rise of Amazon.com
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His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. __eople don__ just buy books because they need books,_ he has said. __here are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.
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