advertising

Does your marketing promote the difference between good and bad or better and best?

No trade will be made unless they want the thing more than they want their money.

The best ideas come as jokes. Make your thinking as funny as possible.

The only way to have great customers is to be one.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a __escuer,_ known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

People don't trade money for things when they value their money more highly than they value the things.

The best ads are about the customer and how the product will change his life.

Referring to an event in an untold story is a powerful technique rarely used.

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Content Is King, Distribution is Queen

James Bond: a paid assassin of plutocratic cartels, a womanizer, a dipsomaniac, a speed demon, a materialist.

Do billboard salesmen record their sales on charts? If so, who's at the top of the billboard charts for billboard sales?

Look at the language. If a scientist delivers the simple, unconditional, absolutely certain statements that politicians and journalists want, he is talking as an activist, not a scientist.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question.

Newspapers provided a common culture of aspiration.