By the way, if anyone here is in advertising or marketing, kill yourself.
What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,
Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
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What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,
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Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don__ let stress steal your joy.
When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.
Narcissism is as profitable to a model as scruffiness is to a homeless person.
It is a pervasive condition of empires that they affect great swathes of the planet without the empire's populace being aware of that impact - indeed without being aware that many of the affected places even exist. How many Americans are are of the continuing socioenvironmental fallout from U.S. militarism and foreign policy decisions made three or four decades ago in, say, Angola or Laos? How many could even place those nation-states on a map?