sales-effectiveness

What's on your billboard?

Great selling involves helping people to make great buying decisions.

In many instances, the words __ell_ and __nfluence_ are completely interchangeable.

The ability to close sales effectively has never been confined to the last few moments of the conversation.

Earning the Right is a commitment to be the sales professional that your customer really needs

Customers get exactly what they need, while you hit your sales targets and become incredibly successful _ fair deal.

Earn the Right - Ensure you put this chunk of Sales Tetris in place first and all the other pieces just take their own positions naturally.

Asking the appropriate questions means understanding exactly what your customer is trying to achieve

Executing the solution means gaining customer commitment and delivering on your promises

Everybody sells something to somebody every day, whether it__ a product, a service or just a case of making sure that they get their own way.

Solving the problem means helping the customer to understand why you__e the best person for the job

The commitment gap is the massive distance between __es_ and __aybe

Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?

If customers don__ trust you to help them at the beginning of the sales process, they certainly won__ trust you with their money at the end of it.

Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.

Think about it: if someone had found a way to manipulate human choice and free will _ if someone actually had that kind of power _ wouldn__ it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.

Avoid selling to dumb customers, there aren't enough left!

For some reason salesmen spend most of their time asking questions they already know the answers to. They rarely ask to discover anything new.