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Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.
Chuck Norris
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Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.

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As survivors and procreators, we unravel stories that at their root are not dissimilar from the habitual behaviors seen in nature. But as beings who know they will die we digress into episodes and epics that are altogether dissociated from the natural world. We may isolate this awareness, distract ourselves from it, anchor our minds far from its shores, and sublimate it as a motif in our sagas. Yet at no time and in no place are we protected from being tapped on the shoulder and reminded, __ou__e going to die, you know._ However much we try to ignore it, our consciousness haunts us with this knowledge. Our heads were baptized in the font of death; they are doused with the horror of moribundity.

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