David Hieatt

A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.

The best business models become role models for others.

Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.

Do one thing well. It's enough.

Tomorrow your reputation has to be made again.

Hot passion is a bit like infatuation _ it burns brightly, but fades quickly.

It's a labour of love. And you are both the labour and the love.

Small budgets require brave ideas.

Failure to commit is as bad as failure to start.

Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

WRITE YOUR BUSINESS PLAN ON A DOORMAT

The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.

99% of businesses fail for one reason. They never start.

The most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above just to make a profit: They have a purpose. Yes, we admire the product they make. But the thing we love the most about them is the change they are making.

teams build a business. Culture builds the team.

Build a company you would never sell.