Quote preview background for David Hieatt
The most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above just to make a profit: They have a purpose. Yes, we admire the product they make. But the thing we love the most about them is the change they are making.
David Hieatt Do Purpose: Why Brands with a Purpose Do Better and Matter More
Turn into a Quote Card

Quote Detail

The most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above just to make a profit: They have a purpose. Yes, we admire the product they make. But the thing we love the most about them is the change they are making.
DH
David Hieatt

Do Purpose: Why Brands with a Purpose Do Better and Matter More

Quick Answer

What this quote page tells you

This canonical quote page keeps the full saying, the attributed author, any linked work, and the topic tags together so the quote can be cited from one stable URL.

Related Quotes

More quote cards from the same area