David Hieatt

Three factors must be present for meaningful organisational change to take place. These factors are:D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.

Self-imposed insanely impossible deadlines often help.

Sleep is the multiplier of energy.

There__ a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash. In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there__ not a physical line drawn on each runway, it__ there.

The only thing that matters is everything.

Cold passion_ is calm, considered and long lasting. Both the brain and the heart are working together. Emotions have been takenout of decision-making. And decisions are given time, looked at from all angles. Cold passion is much more effective at getting results.

Call your heroes. They have telephones too.

Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.

Rule No. 1. Make a great product. Rule No. 2. Don't forget rule No.1.

The job of the brand is to make that nameand that logo stand for something. To live its founding principles each day. To stay true.

Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.

Don't rely on good principles to sell an inferior product.

Teams gather around change.

Average dies quicker than ever before. Digital doesn't mess around. It's binary.

Each day you__e given 86,400 seconds from the __ime Bank_. Everyone is given the same. There are no exceptions. Once you make your withdrawal, you__e free to spend it as you want. The __ime Bank_ won__ tell you how to spend it. Time poorly spent will not be replaced with more time. Time doesn__ do refunds.

If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.

You will need to create a discipline where head and heart can bothbe involved in the decisions that you make. Taking the emotion out of something you feel very passionate about is far from easy. But easy don__ build great.

Life is complicated. Sport is simple.