Anita Roddick

Cynicism is what passes for insight when courage is lacking.

If you think you're too small to have an impact, try going to bed with a mosquito in the room.

I want to define success by redefining it. For me it isn't that solely mythical definition - glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it's so transitory. It's about shaping my own destiny.

But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.

The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.

If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management.

Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.

There is no scientific answer for success. You can't define it. You've simply got to live it and do it.

If you do things well do them better. Be daring be first be different be just.

Values carry the message of shared purposes, standards and conceptions of what is worth living for and what is worth striving for.