If I beat my grandmother to death to-morrow in the middle of Battersea Park, you may be perfectly certain that people will say everything about it except the simple and fairly obvious fact that it is wrong. Some will call it insane; that is, will accuse it of a deficiency of intelligence. This is not necessarily true at all. You could not tell whether the act was unintelligent or not unless you knew my grandmother. Some will call it vulgar, disgusting, and the rest of it; that is, they will accuse it of a lack of manners. Perhaps it does show a lack of manners; but this is scarcely its most serious disadvantage. Others will talk about the loathsome spectacle and the revolting scene; that is, they will accuse it of a deficiency of art, or æsthetic beauty. This again depends on the circumstances: in order to be quite certain that the appearance of the old lady has definitely deteriorated under the process of being beaten to death, it is necessary for the philosophical critic to be quite certain how ugly she was before. Another school of thinkers will say that the action is lacking in efficiency: that it is an uneconomic waste of a good grandmother. But that could only depend on the value, which is again an individual matter. The only real point that is worth mentioning is that the action is wicked, because your grandmother has a right not to be beaten to death. But of this simple moral explanation modern journalism has, as I say, a standing fear. It will call the action anything else__ad, bestial, vulgar, idiotic, rather than call it sinful.
The rule of thumb for all news operations is that stories are assigned their importance on the basis of what affects or interests the greatest number of one's readers or viewers. Depending on the nature of the newspaper or broadcast, the balance between what "affects" and what "interests" is quite different. The first criteria of a responsible newspaper such as The New York Times is going to be that which their readers need to know about their world that day _ those developments that in one way or another might affect their health, their pocketbooks, the future of themselves and their children. The first criterion of the tabloid is that which "interests" its readers _ gossip, sex, scandal.
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The rule of thumb for all news operations is that stories are assigned their importance on the basis of what affects or interests the greatest number of one's readers or viewers. Depending on the nature of the newspaper or broadcast, the balance between what "affects" and what "interests" is quite different. The first criteria of a responsible newspaper such as The New York Times is going to be that which their readers need to know about their world that day _ those developments that in one way or another might affect their health, their pocketbooks, the future of themselves and their children. The first criterion of the tabloid is that which "interests" its readers _ gossip, sex, scandal.
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