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Too many companies_ and individuals_ are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It__ as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It__ a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.
Tom Hayes
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Too many companies_ and individuals_ are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It__ as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It__ a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.

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So do you want to make culture? Find a community, a small group who can lovingly fuel your dreams and puncture your illusions. Find friends and form a family who are willing to see grace at work in one another's lives, who can discern together which gifts and which crosses each has been called to bear. Find people who have a holy respect for power and a holy willingness to spend their power alongside the powerless. Find some partners in the wild and wonderful world beyond church doors. And then, together, make something of the world.

AC
Andy Crouch

Culture Making: Recovering Our Creative Calling