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Those who would like to become writers attend courses on writing poetry and prose and analyze their own work and that of other writers in development. Teachers teach them that talent is not required and that anyone, who wants to be a writer, can do it if they only master the technique of writing and master the formulas of the genre that they choose. With a little brain storming ideas written on cards, as well as designs and plans on the table, one can even write a novel in a month. There is no secret; the whole secret is in the technique, a little research, and the rest is solved by form, according to a formula, in which it is all nicely wrapped up and packaged. And so, a bestseller is born.