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selling-success-quotes

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Since we know people like to do business with people who are most like themselves, consider this: Excellent sales people understand that "matching and mirroring" another person__ body language is a powerful technique and subliminal way to develop trust, build rapport, and make their clients more comfortable and engaging. Subtly mirroring the postures, gestures, and body language of your client inspires a kinship of commonality.

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Susan C. Young

The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact

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By mirroring, speaking, and moving in tandem with my clients, I provided them with a sense of familiar comfort and ease which helped us work well together. When they leaned forward, I would lean forward. When they crossed their arms, I would cross my arms. When they began speaking slowly and quietly, I would do the same. These subtle actions help to us to communicate more effectively.

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Susan C. Young

The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact

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5 Tips for Mirroring Others1. Body language. When they smile, you smile. When they lean back in their chair, you lean back in your chair. When they cross their legs or fold their arms, you do the same.2. Vocabulary or specific words. Notice their language and the words they choose and use__heir keywords, expressions, expletives, or phrases. 3. Communication style. People receive, process, and deliver information in different ways. Notice whether someone is results driven or relaxed, emotional or pragmatic, talkative or observant. Recognizing their style will enable you to adapt your style to theirs to build rapport and improve communication.4. Vocal style. a. Speech rate__f they are talking fast, you talk fast. If they are talking slowly, you talk slowly. Consider rhythm, pace, and tempo. b. Volume__f they are speaking quietly and softly, match their volume. c. Tone__irror their emotion, tone, and pitch. You can even seek to mirror their grammar and dialect, as long as it is discreet and respectful.

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Susan C. Young

The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact

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Early in my sales career, various sales trainers taught our teams how to use matching and mirroring to build rapport and earn trust with our clients. When done well, it would inevitably help us improve customer service and closing ratios. It was not encouraged as a deceptive sales practice to manipulate, but rather a subtle way to make a great first impression and connect on a meaningful level.

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Susan C. Young

The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact

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To Move from Woe to Wow with an Unhappy Customer. . . Apologize_ Thank your customer for raising the issue._ Apologize sincerely__ever argue. _ Own the problem, even if it is not your fault._ Show genuine concern in your gestures, posture, and tone of voice._ Take your customer at their word without questioning their motives or integrity.

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Susan C. Young

The Art of Action: 8 Ways to Initiate & Activate Forward Momentum for Positive Impact