relevance

Be organized in maximizing time

It is impossible to pause, stop or delay time

We hear so often that we must read but what is more important and often not advised is to always think and question what we read.Reading, retaining and repeating is often called education. Wisdom is when we can read, question, adapt and apply what is relevant to the time and space in which we exist.

I trust that you are aware that today__ success is tomorrow__ mediocrity. This means anything appealing today will be appalling tomorrow.

A leader__ goal is to remain relevant even when time changes.

Experience has shown, and a true philosophy will always show, that a vast, perhaps the larger, portion of truth arises from the seemingly irrelevant.

Without authenticity, we are only a poor imitation of someone else.

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of __ho are we?_ is critical. Knowing who we are is the key to elevating our capacities and performance.

Nothing limits you like not knowing your limitations.

Distraction leaches the authenticity out of our communications. When we are not emotionally present, we are gliding over the surface of our interactions and we never tangle in the depths where the nuances of our skills are tested and refined.

If you don't stay relevant you will be relegated

How we present ourselves at any given time is dependent on the situation. We constantly balance the tension of high aspirations with the pragmatism of realistic expectations. The key is to represent ourselves in such a way that we can fulfill the expectations we create.

Your relevance starts the very moment you start solving people's problems

Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility.

Churches are no more relevant because they haven__ balanced there teachings.

Commoditization is the enemy of meaning. In ages dominated by the forces of commoditization, individuals pay the price with devalued lives. by contrast, unique skills requiring mastery and expertise, like the skills of a brain surgeon, are safe from the threat of commoditization.

Any master skill in practice is about comprehending myriad elements and fitting them together in inspired ways that satisfy the objective.

Our lives are marked by the people who choose to matter more: the teacher who encouraged our curiosity, the neighbor who lent a helping hand in time of need, the great leaders and perceptive thinkers whose vision and innovation improve the quality of our lives. And that's what it means to matter more. It's not about pursuit of riches or fame. It's about making a difference in people's lives. Remembered or not, lived out in a small town or on the world stage, the journey of relevance matters.