marketing

Don't fight to be right, but fight when you are right.

The imagination simplifies our endless desires and causes us to fantasize that they can be fulfilled.

Sell the results, not the nuts and bolts.

DOOR MONEY_ To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue.

In the end it's all about the Zeroes you make

They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature, whereas the girls are totally enthralled with the band. . . . They don__ have money, but they have access to a large supply of it: their aunts, uncles, grandmas, grandpas, who would spend money on them for a concert or merchandise sooner than they would spend it on themselves.

He knows how to market himself well. Nowadays, that's all that seems to count. He's rebellious in a way that appeals to people with vain, shallow taste. So of course he manipulates his audiences with the blessing of his recording company and the financial investors behind his brand.

You can't judge a man by the way he reacts when things go right, but by the way he reacts when things go wrong.

Every day you're not doing that thing you want to do (your dream), you're spending mental currency, your dream currency (time) on the wrong thing.

No one knows your inner battle. No one knows the challenge you face. No one knows the sacrifice it takes to do what you do. But you're not alone.

One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses.

Jack of all trades or master of one? If you're a master of one, you'll soon be a master of none. Times are a changin. Be a jack of all trades. Or better, master of many!

To be inefficient and effective is better than being efficient and ineffective.

Do you ever see someone doing something cool and you say to yourself, "I could do that" ... And then you don't? Ask yourself, why not? Honestly, why not? You really may not have a reason to do it, but if you'd regret not doing it? That's a whole other story.

Gut check. Is your current fear a stumbling block or a stepping stone?

I cannot stress how important and effective it is to leverage the principles of S.T.A.R.T. - Serve. Thank. Ask. Receive. Trust.

Note to businesspersons and salespersons: "Be professional" does not mean "be a robot." Just be friendly and act like a real person. Cool?

Dreams come true when you live life awake.