eugene-nida

Dynamic equivalence is a central concept in the translation theory, developed by Eugene A. Nida, which has been widely adopted by the United Bible Societies...Purporting to be an academically linguistic concept, it is in fact a sociocultural concept of communication. Its definition is essentially behavourist: determined by external forces, such as society--with strong pragmatist overtones--focusing on the reader rather than the writer. [M]ost twentieth-century American philosophical endeavours are predominantly pragmatist, dwelling in the shadows cast by William James and John Dewey.