entrepreneurship

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles _ some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

In looking at waste as an entirely modern, man-made idea, I stopped viewing garbage as garbage and instead slowly started to see it as a commodity.

The idea of finding value in what people are willing to pay to get rid of it one of the fundamental backbones of ecocapitalism, as I think of it now.

You can__ save dollar by dollar to become wealthy.

Do not confuse location with direction. Location is where you are, direction is where you are going.

Personally, I believe in tools that close the gap between professionals and beginners, understanding that _ push comes to shove _ this is a world of beginners.

Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.

I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.

Good is the enemy of great

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.

Make something people want and sell that, or be someone people need and sell you.

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not __o viral_. You can, however, secure incredibly valuable exposure by spending more time on distribution.

Innovation is the specific instrument of entrepreneurship...the act that endows resources with a new capacity to create wealth.

Don't care about *new* mistakes you are going to make, take care that you don't just repeat older ones.

Do what you love and love what you do, with excellence.

It was a horrible process to get to this. It took me my whole life. If you__e new at this _ and by 'new at it,' I mean 15 years in, or even 20 _ you__e just starting to get traction...Give it a minute.

IF PEOPLE ARE NOT LAUGHING AT YOUR GOALS, YOUR GOALS ARER TOO SMALL