By the way, if anyone here is in advertising or marketing, kill yourself.
Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles _ some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
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Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles _ some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.
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