design

It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained.

The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons - to make good design, not become stars.

All our media are given over to things that are better left unsaid.

All of science is largely formalized common sense.

For us to deem a work of architecture elegant, it is hence not enough that it look simple: we must feel that the simplicity it displays has been hard won, that it flows from the resolution of demanding technical or natural predicament. Thus we call the Shaker staircase in Pleasant Hill elegant because we know--without ever having constructed one ourselves--that a staircase is a site complexity, and that combinations of treads, risers and banisters rarely approach the sober intelligibility of the Sharkers' work. We deem a modern Swiss house elegant because we not how seamlessly its windows have been joined to their concrete walls, and how neatly the usual clutter of construction has been resolved away. We admire starkly simple works that we intuit would, without immense effort, have appeared very complicated. (p 209)

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason._ (p.98)

If I had to drink water like my cat, I__ croak over dead in no time. Maybe it__ like eating rice with chop sticks? Both are absurdly difficult and unfathomable for me. Not that I am into __ase_ (clearly a review of my life shouts otherwise), just some things obviously take time and talent I do not inherently possess. I move on to things I AM designed for!

aesthetic isn't simply about good design for good design's sake.

Designer turns daily common objects to sexy and interesting stuff but not necessarily functional.

Any product that needs a manual to work is broken.

Some websites are completely optimized for simple conversion, and it__ easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

Some websites are completely optimized for simple conver- sion, and it__ easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

It's time to shop high heels if your fiance kisses you on the forehead.

Dresses won't worn out in the wardrobe, but that is not what dresses are designed for.

Dresses don't look beautiful on hangers.

Beauty of office, is profession in place

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Cities and landscapes are illustrations of our spiritual and material worth. They not only express our values but give them a tangible reality. They determine the way in which we use or squander our energy, time, and land resources.